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32 Great Reasons to Create a Survey
We don’t need much of an excuse to create a survey here in the SurveyGizmo offices. (As a matter of fact, I created a survey to ask our employees for their input for this article.) What creating all...
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Using a Survey Tool for Educational Innovation
Educators have a tough job. Between the challenges of standardized tests, parental involvement, and actually getting some teaching done, no-nonsense tools that help get the job done can only make their...
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Why You Need to Prepare an Online Questionnaire Like You’re Preparing for a Date
You and your co workers have decided to send out an online questionnaire to your customers. That’s good! You’ve taken your first step in to a larger world! Before you get carried away about the dozens...
View ArticleHow a CRM Integration Can Help Your Survey Data Work Harder
Even the most powerful survey software can be limited when the right people don’t get the right information at the right time. To make this happen, you need integrations that let all your relevant...
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5 Mistakes to Avoid Before Launching Your Survey
When creating a survey, it’s typical to focus on writing questions, adding vibrant colors, and pouring over the beautiful results charts that you get from the results. But between creating an engaging...
View ArticleCustomer Satisfaction Q&A
Our recent article on doing customer satisfaction surveys the right way prompted us to sit down with our own customer support manager, Taylor Morgan, to get her input on how to properly survey your...
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How to Use Customer Satisfaction Surveys the Right Way
Companies run customer satisfaction surveys to find out how their customers really feel about their products and services, or at least that’s why they should run them. Some companies, instead of using...
View ArticleA Quick Way to Show Only Relevant Survey Questions Using Logic
The path to completing a survey isn’t always linear. Sometimes there are hidden passages, trap doors, and secret rooms that only a few respondents need to access. When you want to make sure your...
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How to Measure Attitudes With Semantic Differential Questions
The power of surveys for measuring hard data is well known (especially here at SurveyGizmo). But what happens when you want to measure attitudes or feelings with a survey? To get the most accurate take...
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Using Max Diff to Find Out What Respondents Are REALLY Thinking
Have you ever seen a survey response like this? This type of response is referred to as straightlining. It occurs when respondents are in a hurry, or if they actually feel everything is important....
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The Visual Language of Great Survey Design: Colors, Branding and Non-Question...
When they hear the phrase “survey design,” many users automatically focus on the textual content of their survey. Question phrasing, answer types, and all the words that make up a survey are, of...
View ArticleA Bazillion Uses for SurveyGizmo
We’re always happily surprised by all the new and creative uses our customers find for SurveyGizmo. We wanted to share some of these with you! If you’ve found unique uses for SurveyGizmo we’d love to...
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How to Use Cross-Sectional Studies in Your Marketing
This article will help to define a cross-sectional study, outlining the ways in which cross-sectional studies can be used and what makes them valuable to marketers and researchers. It will also help...
View ArticleIdentifying Statistical Outliers in your Survey Data
All too often, we find marketers (ourselves included) undertaking large survey projects with very little forethought to the resulting data and its analysis. Incorporated into that lack of analysis is...
View ArticleThe Perfect Survey Length: Why Less is More
Buy less, own fewer, live smaller – between community car sharing programs, urban bike rental outposts, and the rise of the microhome, minimalism is trending. And honestly, I think it’s great. The...
View ArticleWhat is a Longitudinal Study?
Definition of a Longitudinal Study A longitudinal study is observational, meaning that there is no interference with the subjects, or respondents (if you happen to be surveying). What makes a...
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5 Survey Terms You Should Know
If market research is new to you, or you are a student looking to gather data for a project or thesis, or maybe you’re just creating a your first survey for any number of useful reasons, there are some...
View ArticleUsing Highly Interactive Questions in Online Surveys – Pros and Cons
About 10 years ago, a series of experiments in online survey design created a new trend in online survey research and question presentation. Online researchers began to use non-standard question types...
View ArticleTips For Working with Panel Companies
Panel companies are a great resource for driving targeted respondents to your online survey. A panel company is an organization that matches online respondents to the target audience of your survey,...
View ArticleDon’t Measure Customer Satisfaction – Ask For Actionable Feedback Instead
As far as I am concerned achieving a high satisfaction score doesn’t have any meaning for an organization. As a business owner, I prefer to think that all customers are potentially unsatisfied. Even if...
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