Do you have valuable open text data from textbox, essay or other-specify textbox responses that you are struggling with how to use? With the Open Text Analysis feature, you can transform and summarize your open text responses into actionable data.
Because open text questions are expensive with respect to survey taker fatigue, it is of the utmost importance to make use of these questions (or stop asking them). If asked in moderation, open text questions can provide you with a wealth of valuable information. Trouble is, how do we make sense of and act on this data?
Too often we rely on an analyst to read through the responses and get a “general sense” of the responses. Then, as far as use in final reports, the data from these questions is most often used as anecdotes to add human interest or, unfortunately, excluded altogether.
Using Open Text Analysis, you can read through responses to each open text question in your survey and bucket them into categories.
This allows you to report on textboxes and essays as a pie chart or bar chart. In addition, after analyzing and categorizing your open text responses using Open Text Analysis you will be able to use these categories as filters in your report AND use them in advanced analysis features such as Crosstabs and TURF reports!
There are a number of good reasons for collecting open text data in your surveys. We’d like to share with you how we’re using open text analysis.
In SurveyGizmo’s two-question Customer Happiness Survey (which many of you have been gracious enough to respond to), we ask the below Net Promoter Score question with a follow-up essay “Why did you say that?”
We ask this follow-up, open-text question so that we can improve our users’ experiences. If we were to just ask how likely you are to recommend SurveyGizmo this alone would not give us the information we need to act and improve your experience.
Using open text analysis we can read through and categorize each response. With these categories we can run a quick bar chart to get a sense for aspects of SurveyGizmo that you are happy or not so happy with AND we are equipped to take specific action to improve your experience, by drilling down into the specifics of the bucketed comments!