Likert Scale – What is it? When to Use it? How to Analyze it?
In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you...
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Contact Information for Anonymous Surveys? Yes! We have the Technology!
Hi everyone! Your friendly neighborhood Survey Wizard here. It’s hard to believe, but I have been working directly with SurveyGizmo’s customers for well over two years. This makes me something of an...
View ArticleA Bazillion Uses for SurveyGizmo
We’re always happily surprised by all the new and creative uses our customers find for SurveyGizmo. We wanted to share some of these with you! If you’ve found unique uses for SurveyGizmo we’d love to...
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The Open Text Analysis Feature is Here!
Do you have valuable open text data from textbox, essay or other-specify textbox responses that you are struggling with how to use? With the Open Text Analysis feature, you can transform and summarize...
View ArticleSpoiled by SurveyGizmo Service
I noticed when traveling a few weeks ago that I have become spoiled by the customer service ethic here at SurveyGizmo. I live in a world where we strive to make sure all of our actions add up to a...
View ArticleShampoo for a Bald Man?: Choosing the Right Incentive
If you have decided to offer an incentive for completing your survey, please choose wisely! The right incentive can make or break your response rate! First choose the type of incentive that you would...
View ArticleSurvey Resolutions
It’s that time of year, the beginning, the time when we make resolutions to spend more time with friends, to work out more, to eat healthier, to just be better. I decided that this year I would extend...
View ArticleDon’t Fear Merge Codes: The Magical Super Tools
As a SurveyGizmo support hero, I use merge codes just about every day, but the mere mention of these mystical features can strike fear in the eyes of those not quite comfortable using these magical...
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The Peer Pressure of a Net Promoter Score
C’mon. You know that you want to do it. Everyone else is doing it. Even the cool kids are doing it, so you should too. Right? Or, maybe not. As with so many market research questions, the answer is,...
View ArticleHow Should I Distribute my Survey?: Social Media versus Panel Companies
As social media continues to grow, it is no surprise that market researchers are turning to Facebook, Twitter and LinkedIn to distribute their surveys. If you are still a social media doubter, take a...
View ArticleBuilding Better Online Survey Email Invitations
Here at SurveyGizmo we are always getting great questions from our customers about the best ways to build better online survey email invitations. We have some great suggestions! Once you have written a...
View ArticleThe Challenge of Analyzing Open-Ended Questions
At SurveyGizmo we believe that numbers have no meaning without understanding the story behind them. We are not alone! From the SurveyGizmo Benchmark Guide Survey, we found that open-ended questions are...
View ArticleUse Logic To Eliminate Online Survey Bias
After building and testing your survey, and finally getting buy-in from your stakeholders, you may want to use your survey software’s logic and validation features to get the best quality data and...
View ArticleHow to Use Logic To Fight Online Survey Fatigue
You’ve completed the build and test phases of your survey and have stakeholder approval. Now, it is time to add any of the necessary logic to your survey. Survey logic changes the flow of your survey...
View ArticleShould You Make Your Survey Mobile-Friendly? Yes!
Consumers and business audiences alike have now adopted mobile technology on an unprecedented scale. So much so, that you can no longer make the assumption that your surveys will be taken on a desktop...
View ArticleUsing Gamification in Online Surveys
Gamification is the use of game techniques to enhance things that are not games. In the context of online surveys, it could mean: Leader boards Achievement badges or levels A progress bar to show how...
View ArticleUsing Qualitative Exploration to Create Quantitative Surveys
Quantitative surveys have a flaw: How do you know that the questions you are asking represent the most important factors to the decision you’re making? If you don’t ask the right questions, or you skip...
View ArticleDon’t Measure Customer Satisfaction – Ask For Actionable Feedback Instead
As far as I am concerned achieving a high satisfaction score doesn’t have any meaning for an organization. As a business owner, I prefer to think that all customers are potentially unsatisfied. Even if...
View ArticleTips For Working with Panel Companies
Panel companies are a great resource for driving targeted respondents to your online survey. A panel company is an organization that matches online respondents to the target audience of your survey,...
View ArticleUsing Highly Interactive Questions in Online Surveys – Pros and Cons
About 10 years ago, a series of experiments in online survey design created a new trend in online survey research and question presentation. Online researchers began to use non-standard question types...
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